WILL YOU BE
THE NEXT
GRILL MASTER
IN YOUR REGION?

Discover how

Our Story

Since the first Barbies opened in 1992 with the ambition to become Quebec’s numbergrill and barbecue (hence the name Barbies) restaurant, our brand hasn’t stopped growing. Our chain now includes restaurants with a central kitchen and head office in Brossard and has become one of Quebec’s most loved brands.

Barbies:
the heat is on

Concept

A chain of casual dining restaurants for family, friends and co-workers (with everyone you love) in the Barbecue, Grill and Bar style, offering quality affordable meals.

STRENGTHS

  • The best quality/price ratio in its category

  • A much loved brand and a timeless jingle

  • A varied menu offering delicious meals

  • A unique customer experience

SUPPORT FOR FRANCHISEES

  • Business plan and financing

  • Location search and real-estate negotiation

  • Construction and design

  • Training and operating guide

  • Start-up support

  • Central kitchen system

  • Marketing, publicity and digital communications

  • Ongoing local operational support

  • Ongoing quality control

ONGOING SUPPORT

  • Working with renowned chefs for their “personal grilling style” who develop new signaturerecipes and healthy options.

  • Collaborating with management and the central kitchen to ensure consistent quality and reduced food costs.

  • Perfecting processes to increase productivity, product yield and shelf life.

  • Creating a cheerful and friendly brand experience.

  • Maximizing return on investment for both digital and traditional marketing.

  • MARKETING
    Strategies

    Click on the image to enlarge
    Barbies Jingle
    Bus shelter 1
    Bus shelter 2
    Sponsorship ad
    bus boards
    bus wrap
    full page Newspaper ad 1
    full page Newspaper ad 2
    magazine ad
    newspaper ad
    placemat

    Brand

    Important yearly investment in brand communication.

    DIGITAL PRESENCE

    New image, new website and bold digital strategy.

    LOYALTY

    Implementation of an innovative loyalty and gift card program.

    PROMOTIONS

    More original promotions throughout the year.

    CONTESTS

    Numerous sales competitions and employee engagement activities.

    COMMUNITY INVOLVEMENT

    Corporate and local sponsorship.

    I’ve been working with the Barbies family for 15 years and became a partner in 2005 when I opened a franchise in Saint-Jean-sur-Richelieu. I chose Barbies because their leaders are ambitious, they have important plans for the future and their organisation is young. It’s fun to feel that, in my own way, I’m contributing to its growth and that my ideas and opinions are listened to and respected. My restaurant was profitable in the first year. We work in partnership with the Group: It supports our profitability, it’s transparent and everyone benefits. Barbies maintains a very good relationship with their business partners, which is very important for stability and to ensure our continued evolution.

    Patrick Di Foglio, franchisee and operator , Saint-Jean-sur-Richelieu

    OUR STAFF
    OUR GREATEST ASSET


    TRAINING

    The central kitchen offers training to franchisees and soon we’ll be opening our new restaurant school. Once opened, the new school will be able to train for all skills under one roof.


    HUMAN RESOURCES

    Barbies currently has over 430 employees. We believe in encouraging our employees to develop new skills and exceed their own expectations in order to ensure mobility, low turnover and the continued durability of the company.

    RECRUITMENT
    AND RETENTION BASED ON:

    • Qualifications

    • Welcoming of newcomers

    • The training and development of new employees

    • Adoption of appropriate motivational techniques at work

    • Competitive wages

    ALWAYS
    A NEW MEAL
    TO
    SAVOUR

    CENTRAL Kitchen

    Our 12,900 sq. ft. central kitchen brings together the product processing and packaging, and the inventory of different supplies necessary for the daily operations of the restaurant network. These facilities surpass the highest standards of sanitation regulated by the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (MAPAQ).

    • 1
      Ensure the quality and freshness of ingredients and the consistency of portions

    • 2
      Facilitate
      the development of recipes, cooking process etc

    • 3
      Improve
      purchasing power through large storage capacity

    • 4
      Increase
      restaurant accuracy by standardizing recipes and prepared products

    • 5
      Save
      precious time and maximize productivity

    • 6
      Facilitate
      recruitment and training

    OUR MISSION

    Offer great value on delicious barbecued meals and other options, prepared with the freshest ingredients, served with care and attention in a warm and casual environment.

    EMPLACEMENT

    DEMOGRAPHICS

    Markets of 75,000 customers with many young families

    DEMOGRAPHICSGROWTH

    A dynamic location(higher budgets, leisure time and revenue)

    EDUCATION

    Access to trained employees

    LOCATION

    Easily accessed visible locations

    | CURRENT MARKETS
    | TARGET MARKETS

    Gatineau

    Québec

    Mascouche

    Charlemagne

    Blainville

    Laval

    Beloeil

    Longueuil

    Brossard

    Saint-Jean-sur-Richelieu

    Saguenay

    Rimouski

    L'ancienne-lorette

    Sainte-Foy

    Lévis

    Saint-Nicolas

    Trois-Rivières

    Joliette

    Drummondville

    Sainte-Julie

    Les promenades Saint-Bruno

    Montréal (Centre-Ville)

    Lasalle

    Montréal (Ouest de l'île)

    Grandby

    Sherbrooke

    Salaberry-de-Valleyfield

    Vaudreuil-Dorion

    Saint-Eustache

    Laval

    Boisbriand

    Saint-Jérôme

    AN INVESTMENT
    WITH RETURNS FROM
    THE BEGINNING

    • FRANCHISE FEE

      $50,000

    • WORKING CAPITAL

      $50,000

    • CONSTRUCTION,
      EQUIPMENT AND
      SIGNAGE

      $1,100,000
      to: $1,400,000

    • ESTIMATED TOTAL INVESTMENT

      $1,200,000
      to: $1,500,000

    • MINIMUM
      UNECUMBERED FUNDS

      $400,000
      to: $500,000

    • ROYALTIES: 5%

      NATIONAL ADVERTISING: 2%

      LOCAL ADVERTISING: 1%

    Partners wanted

    Whether you want to become a full franchise owner, invest in shared ownership, or become an investor in a Barbies that we will manage for you, any win-win situation will be considered.