Since the first Barbies opened in 1992 with the ambition to become Quebec’s numbergrill and barbecue (hence the name Barbies) restaurant, our brand hasn’t stopped growing. Our chain now includes restaurants with a central kitchen and head office in Brossard and has become one of Quebec’s most loved brands.
A chain of casual dining restaurants for family, friends and co-workers (with everyone you love) in the Barbecue, Grill and Bar style, offering quality affordable meals.
The best quality/price ratio in its category
A much loved brand and a timeless jingle
A varied menu offering delicious meals
A unique customer experience
Business plan and financing
Location search and real-estate negotiation
Construction and design
Training and operating guide
Start-up support
Central kitchen system
Marketing, publicity and digital communications
Ongoing local operational support
Ongoing quality control
Working with renowned chefs for their “personal grilling style” who develop new signaturerecipes and healthy options.
Collaborating with management and the central kitchen to ensure consistent quality and reduced food costs.
Perfecting processes to increase productivity, product yield and shelf life.
Creating a cheerful and friendly brand experience.
Maximizing return on investment for both digital and traditional marketing.
Important yearly investment in brand communication.
New image, new website and bold digital strategy.
Implementation of an innovative loyalty and gift card program.
More original promotions throughout the year.
Numerous sales competitions and employee engagement activities.
Corporate and local sponsorship.
I’ve been working with the Barbies family for 15 years and became a partner in 2005 when I opened a franchise in Saint-Jean-sur-Richelieu. I chose Barbies because their leaders are ambitious, they have important plans for the future and their organisation is young. It’s fun to feel that, in my own way, I’m contributing to its growth and that my ideas and opinions are listened to and respected. My restaurant was profitable in the first year. We work in partnership with the Group: It supports our profitability, it’s transparent and everyone benefits. Barbies maintains a very good relationship with their business partners, which is very important for stability and to ensure our continued evolution.
Patrick Di Foglio, franchisee and operator , Saint-Jean-sur-Richelieu
The central kitchen offers training to franchisees and soon we’ll be opening our new restaurant school. Once opened, the new school will be able to train for all skills under one roof.
Barbies currently has over 430 employees. We believe in encouraging our employees to develop new skills and exceed their own expectations in order to ensure mobility, low turnover and the continued durability of the company.
Qualifications
Welcoming of newcomers
The training and development of new employees
Adoption of appropriate motivational techniques at work
Competitive wages
Our 12,900 sq. ft. central kitchen brings together the product processing and packaging, and the inventory of different supplies necessary for the daily operations of the restaurant network. These facilities surpass the highest standards of sanitation regulated by the ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec (MAPAQ).
1
Ensure the quality and freshness of ingredients and the consistency of portions
2
Facilitate
the development of recipes, cooking process etc
3
Improve
purchasing power through large storage capacity
4
Increase
restaurant accuracy by standardizing recipes and prepared products
5
Save
precious time and maximize productivity
6
Facilitate
recruitment and training
Markets of 75,000 customers with many young families
A dynamic location(higher budgets, leisure time and revenue)
Access to trained employees
Easily accessed visible locations
CURRENT MARKETS
TARGET MARKETS
Gatineau
Québec
Mascouche
Charlemagne
Blainville
Laval
Beloeil
Longueuil
Brossard
Saint-Jean-sur-Richelieu
Lévis
Saguenay
Rimouski
L'ancienne-lorette
Sainte-Foy
Saint-Nicolas
Trois-Rivières
Joliette
Drummondville
Sainte-Julie
Les promenades Saint-Bruno
Montréal (Centre-Ville)
Lasalle
Montréal (Ouest de l'île)
Grandby
Sherbrooke
Salaberry-de-Valleyfield
Vaudreuil-Dorion
Saint-Eustache
Laval
Boisbriand
Saint-Jérôme
FRANCHISE FEE
$50,000
WORKING CAPITAL
$50,000
CONSTRUCTION,
EQUIPMENT AND
SIGNAGE
$1,100,000
to: $1,400,000
ESTIMATED TOTAL INVESTMENT
$1,200,000
to: $1,500,000
MINIMUM
UNECUMBERED FUNDS
$400,000
to: $500,000
ROYALTIES: 5%
NATIONAL ADVERTISING: 2%
LOCAL ADVERTISING: 1%
